Chinas extremely competitive clothing sector continues to be hard sell for foreign brands
“The clothes market in China is extremely competitive,” said Ma Zhongyuan, the manager of Quanzhou Fangma, a garment factory in Fujian province, who has 20 years of experience in garment processing.
Gap’s head offices in China and the United States did not reply to requests for comment via email.
This low-price model via Chinese e-commerce platforms is ideal for Chinese consumers in a downward economic environment due to the pandemicMa ZhongyuanChina remains Gap’s largest business segment in Asia, but it has also decreased its stores in North America from 1,111 in 2010 to 520 in 2021, when it had 329 stores in Asia, according to data from Statista.
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